Building a sustainable future in agriculture is a topic that is being discussed more and more. Indeed, more companies are creating entire divisions and dedicating large parts of their budgets to understand this concept.
As consumers become more informed about what goes into their food and where it comes from, it is down to those companies providing products to ensure these new demands are met. ‘Sustainability’ includes many different considerations including transparency, environmental impact, and even ethical and moral standards.
Jack Bobo, a speaker at the first Women in Food and Agriculture event and Chief Executive of Futurity, took some time to talk to us about sustainability in the food and agriculture industries. Futurity is a food foresight company that helps food and agriculture organisations understand emerging consumer trends and behaviours to position themselves to thrive in an ever more complex world. Mr Bobo also has extensive experience prior to Futurity within the agriculture industry; with high-ranking positions at synthetic biology company Intrexon Corporation and the U.S. Department of State.
The most important change that would lead towards sustainable agriculture and a sustainable food system is a change in mindset, says Mr Bobo.
“We cannot achieve our environmental objectives by focusing on the top one, two or even three technologies, ideas or policies. Environmentally friendly agriculture can only occur if we reduce food waste and improve productivity of plants and animals and adopt healthier diets and adopt a dozen other innovations. Sustainable agriculture is the sum of its parts.”